Insights from us at Anchor

Everything from product updates, to behind the scenes with the humans of Anchor.

What is Customer Acquisition Cost
September 19, 2025
What is Customer Acquisition Cost and How to Calculate it?

Customer acquisition cost (CAC) is one of the most significant metrics that you cannot afford to overlook in case you...

9 min read
What is CRM Platform
September 15, 2025
What is a CRM Platform: Meaning, Purpose and CRM Process in 2025

In the best business plans, customer relationships are the foundation of lasting expansion. Trying to operate them with spreadsheets and...

8 min read
What is Return on Investment (ROI)
September 13, 2025
What is Return on Investment (ROI) and ROI Calculation Formula in 2025?

When it comes to financial business and finance, profitability measurement is essential to making sound decisions. This is where the...

9 min read